frank joseph rudy

Content Strategist

Clients: New York University, UNICEF, Liz Claiborne Inc., J. Crew,
American Express Publishing Custom Solutions

Senior Project Manager

JWT
Client: Merrill Lynch
Tribal DDB
Clients: DDB Worldwide, Johnson & Johnson, ING
Igicom
Client: DDB Worldwide

collaborated with account executives, creative directors, art directors, brand managers, and clients

wrote copy for multichannel campaigns (web, e-mail, direct mail, print, banner ads, in-store, and radio)

conceived, documented, and implemented content strategy and information architecture

Liz Claiborne Inc. — Corporate Communications
conducted strategic analysis, crafted information architecture and messaging, managed redesign, build, testing, and launch of LizNet, the corporate intranet for the parent company and the constituent portfolio of brands

MRM Worldwide (McCann Erickson):
MasterCard — Finance
wrote copy for Priceless.com microsites, including Destination: Priceless, banner ads, and consumer e-mails

Time Inc. Content Solutions and Igicom:
Unilever — Consumer Packaged Goods
crafted requirements and designed information architecture (including taxonomy, metadata schema, and search) for redesign and relaunch of MakingLifeBetter.com

The Advertising Research Foundation — Nonprofit
performed needs analysis, crafted requirements, and designed information architecture (including taxonomy, metadata schema, and search) for comprehensive portal redesign and relaunch

Fly Communications:
Samsung Canada — Electronics Retail
wrote copy for mp3 player product line microsite and banner ads

Bushmills — Spirits
wrote copy for microsites, e-mail and direct mail drive-to-web campaigns

Chivas Regal — Spirits
wrote copy for microsites and e-mail campaigns

Wild Turkey — Spirits
wrote copy for print ads, website, e-mails, and direct mail drive-to-web campaigns

Pernod — Spirits
wrote copy for website

ESPN The Magazine & ESPN Insider — Entertainment
wrote copy for direct mail, banner, and drive-to-web print ads

Dun & Bradstreet — Finance
wrote copy for direct mail packages

BMG Music Club — Music Retail
wrote copy for direct mail membership packages

Anchor Blue — Fashion Retail
wrote copy for website, e-mail campaigns, in-store promotions, and radio spots

JWT:
Merrill Lynch — Corporate Communications
managed content strategy, audit, and transfer for Total Merrill, the Global Private Client Intranet redesign, and the Outlook 2007 Roundtable online video project

Tribal DDB:
DDB Connect — Corporate Communications
performed needs analysis, crafted requirements, co-designed information architecture (including taxonomy, metadata schema, and search), and managed content audit and transfer (including data mapping and database management) for comprehensive intranet redesign

DDB.com — Corporate Communications
produced agency network site redesign

Corsair Studio:
NAACP Legal Defense Fund — Nonprofit
co-designed information architecture (including taxonomy, metadata schema, and search), and managed content audit, transfer, and maintenance (including data mapping, database management, and production) for comprehensive site redesign

Sushi Samba — Dining & Nightlife
co-designed information architecture (including taxonomy and metadata schema) and managed content maintenance (including production) for website

The Strausberg Group:
City of Indian Wells — Luxury Travel
wrote copy for website

Park La Brea Apartments — Real Estate
performed search engine optimization



				fj at fjrudy dot com

	02.2003 to Present			Creative Digital Content Consultant: Senior Copywriter / Associate Creative Director Publicis Modem Clients: Beck’s, L’Oreal, Cartier, LensCrafters, Sanofi Pasteur MRM Worldwide (McCann Erickson) Client: MasterCard Fly Communications Clients: ESPN, Pernod Ricard, D&B, AnchorBlue, Samsung Developed messaging & wrote content for microsites, social media, banner ads, consumer e-mails & mobile applications for MasterCard’s digital Priceless campaign; Projects included Priceless Picks, PayPass, Priceless Experience, Destination: Priceless & co-branded initiatives with Sheraton Hotels, Major League Baseball & the PGA on Priceless.com (IAB’s 2008 MIXX Gold Award Winner, Best Brand Destination Site) Developed messaging & wrote social media content & television/viral video spots for Reasons Not Rules, Beck’s responsible drinking campaign Led messaging & launch of The 1608 Society, Bushmills’ brand affinity group & related integrated properties Collaborated with brand managers, creative directors, account executives, art directors & clients on branding, creative direction, content strategy, search engine optimization & user experience for integrated campaigns Wrote content for brand bibles, Web sites, banner ads, social media, promotional e-mails, print ads, radio & video spots, in-store signage, direct mail & training materials Samples available upon request Content Strategist Clients: New York University, UNICEF, Liz Claiborne Inc., J. Crew, American Express Publishing Custom Solutions Provided creative direction & wrote for launch of OneHR, UNICEF’s global human resources brand Drove growth of LizNet, Liz Claiborne Inc.’s intranet (12,000 users), by leading integration of Web 2.0 tools Increased average LizNet visit duration from 3 seconds to 1.5 minutes Achieved strategic communication goals for redesign & relaunch of LizNet; company news, executive leaders’ blogs, industry intelligence & human resources content now comprise the most frequently visited pages Crafted communication strategy & wrote content for J. Crew’s performance management system launch Analyzed user needs, documented business requirements, crafted use case scenarios & conducted research Managed comprehensive redesign of LizNet throughout entire 12-month project lifecycle (including discovery, planning, design, implementation, content audit & transfer, delivery, quality assurance, usability testing, analytics setup & launch) Crafted proposals, RFPs, scope & specifications documents, site maps, wireframes & training materials Conceived communication strategies, provided creative direction, conceived brand voices & wrote copy Samples available upon request Information Architect Time Inc. Content Solutions / Igicom Clients: The Advertising Research Foundation, DDB Worldwide, Unilever Designed 3 knowledge shares (dynamic archives of publications, news articles, case studies, competitive analyses, pitches, whitepapers, briefs, consumer insights, vendor data, creative work, awards data, project files & templates) & related taxonomies in line with best practices Crafted content management systems & workflows that facilitated cross-team & interagency collaboration Conducted content audits & transfers, mapped data & contributed to search engine optimization strategy Analyzed user needs, documented business requirements, crafted use case scenarios & conducted research Crafted delivery recommendations, functional specifications, taxonomies, taskflows, site maps & wireframes Samples available upon request Senior Project Manager JWT Client: Merrill Lynch Tribal DDB Clients: DDB Worldwide, Johnson & Johnson, ING Igicom Client: DDB Worldwide Led redesign of DDB Connect, the ad agency network DDB Worldwide’s intranet (11,000 users) & its migration to new platform that better facilitated knowledge sharing & collaboration so that the company could continue to compete successfully for large global clients’ integrated campaigns Managed redesign of DDB Worldwide’s public-facing agency site so that it reflected updated branding & created an engaging, customizable experience Led planning, build, quality assurance & relaunches of Total Merrill & Global Wealth Management portals Managed complex, branded digital properties & ad campaigns with budgets of up to $2MM throughout project lifecycles (including discovery, planning, design, implementation, content audit & transfer, delivery, quality assurance, user testing, analytics setup & launch) Sourced & led multilocation, cross-functional, collaborative teams of strategists, technologists, vendors & creatives Crafted project plans, budgets, requirements, phased delivery recommendations, status reports & training materials collaborated with account executives, creative directors, art directors, brand managers, and clients wrote copy for multichannel campaigns (web, e-mail, direct mail, print, banner ads, in-store, and radio) conceived, documented, and implemented content strategy and information architecture Liz Claiborne Inc. — Corporate Communications conducted strategic analysis, crafted information architecture and messaging, managed redesign, build, testing, and launch of LizNet, the corporate intranet for the parent company and the constituent portfolio of brands MRM Worldwide (McCann Erickson): MasterCard — Finance wrote copy for Priceless.com microsites, including Destination: Priceless, banner ads, and consumer e-mails Time Inc. Content Solutions and Igicom: Unilever — Consumer Packaged Goods crafted requirements and designed information architecture (including taxonomy, metadata schema, and search) for redesign and relaunch of MakingLifeBetter.com The Advertising Research Foundation — Nonprofit performed needs analysis, crafted requirements, and designed information architecture (including taxonomy, metadata schema, and search) for comprehensive portal redesign and relaunch Fly Communications: Samsung Canada — Electronics Retail wrote copy for mp3 player product line microsite and banner ads Bushmills — Spirits wrote copy for microsites, e-mail and direct mail drive-to-web campaigns Chivas Regal — Spirits wrote copy for microsites and e-mail campaigns Wild Turkey — Spirits wrote copy for print ads, website, e-mails, and direct mail drive-to-web campaigns Pernod — Spirits wrote copy for website ESPN The Magazine & ESPN Insider — Entertainment wrote copy for direct mail, banner, and drive-to-web print ads Dun & Bradstreet — Finance wrote copy for direct mail packages BMG Music Club — Music Retail wrote copy for direct mail membership packages Anchor Blue — Fashion Retail wrote copy for website, e-mail campaigns, in-store promotions, and radio spots JWT: Merrill Lynch — Corporate Communications managed content strategy, audit, and transfer for Total Merrill, the Global Private Client Intranet redesign, and the Outlook 2007 Roundtable online video project Tribal DDB: DDB Connect — Corporate Communications performed needs analysis, crafted requirements, co-designed information architecture (including taxonomy, metadata schema, and search), and managed content audit and transfer (including data mapping and database management) for comprehensive intranet redesign DDB.com — Corporate Communications produced agency network site redesign Corsair Studio: NAACP Legal Defense Fund — Nonprofit co-designed information architecture (including taxonomy, metadata schema, and search), and managed content audit, transfer, and maintenance (including data mapping, database management, and production) for comprehensive site redesign Sushi Samba — Dining & Nightlife co-designed information architecture (including taxonomy and metadata schema) and managed content maintenance (including production) for website The Strausberg Group: City of Indian Wells — Luxury Travel wrote copy for website Park La Brea Apartments — Real Estate performed search engine optimization
	02.2001 to 01.2003			Project Director Columbia University Center for Digital Research and Scholarship Projects: Columbia American History Online, Columbia International Affairs Online, Columbia Earthscape Led development & launch of Columbia American History Online (High Recommendation, Library Journal) Managed operations & maintenance of Columbia International Affairs Online & Columbia Earthscape (both selected as Best Internet-Based Electronic Product in their respective disciplines by the Association of American Publishers) Increased production team productivity by 175% by implementing database-driven workflow, training curriculum, content template system, task automation scripts & an XML-based metadata indexing tool Oversaw direction, design, development, production, quality assurance, launches & maintenance of subscription-based digital resources & documented relevant processes & protocols Crafted project plans detailing strategic objectives, specifications, risks, scheduling, budget & sourcing Collaborated with stakeholders on design, content strategy, implementation protocols & accountability Recruited, hired, trained, scheduled, supervised & evaluated 20 creative & technical production staff members Columbia International Affairs Online — Education, Social Sciences Columbia American History Online — Education, Social Sciences Columbia Earthscape — Education, Natural & Social Sciences oversaw the direction, development, and production of subscription-based digital archive projects consisting of up to 50,000 assets created and implemented project plans detailing strategic objectives, technical specifications, identification of risks, contingencies, scheduling, budget, and allocation of creative and technical resources collaborated with stakeholders on design, editorial, implementation protocols, and accountability managed builds, testing, quality assurance, and launches recruited, trained, scheduled, supervised, and evaluated creative and technical staff prepared, revised, and presented project status reports
	09.2008 to 05.2009			Story Analysis for Producers, Film Technologies, DV Production & Editing with Final Cut Pro courses New York University acquired, organized, and trafficked assets for project production, maintenance, and revisions orchestrated monthly updates and provided quality assurance performed sitebuilding tasks, including coding, image processing, and compressing audio and video
	Completed 05.2000			Professional Certificate in Web Development New York University
	Completed 06.1995			Master of Fine Arts in Dramatic Writing UCLA School of Theater, Film, & Television
	Completed 05.1989			Bachelor of Arts in Psychology University at Buffalo, the State University of New York
				Advanced: Microsoft Office, Project & Visio, OmniGraffle, HTML & Dreamweaver Intermediate: Photoshop, InDesign, Google Analytics, WordPress, MySQL, XML, XHTML, CSS & JavaScript Basic: Final Cut Pro, Avid, Premier, Compressor, Squeeze, DVD Studio Pro, Fireworks, Illustrator & Flash/ActionScript Microsoft Office, Project, Visio, Access, and FileMaker Pro BBEdit, Dreamweaver, ColdFusion, HomeSite, Photoshop, QuarkXPress, InDesign, Director, Illustrator, Final Cut Pro, Premiere, Squeeze, Cleaner, PEAK, and Flash